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Pillars/Professional/Creative industries & media

Copywriting & content strategy

Difficulty

Categories

Core

Creative

Learning

The Art of B2B Case Study Storytelling
storytelling

The Art of B2B Case Study

Learn how to structure customer success stories using problem/solution arcs to build credibility and establish domain expertise.

Intermediate
Ethical Storytelling and Avoiding Greenwashing
communication

Ethical Storytelling and Avoiding Greenwashing

Develop transparent and evidence-based communication strategies to present product sustainability credentials honestly to consumers and regulators.

Intermediate
Compositional Curation: Aesthetic and Tonal Storytelling
composition

Compositional Curation: Aesthetic and Tonal

Master the visual and written techniques required to curate your feeds (Instagram, X, professional blogs) to consistently communicate a specific public narrative.

Intermediate
Movement Storytelling: Expressive Fitness Practice
expression

Movement Storytelling: Expressive Fitness

Explore how to connect internal emotional states with external physical expression, fostering a deeper sense of self through fluid movement sequences.

Intermediate
Impact Storytelling: Moving Donors from Empathy to Action
storytelling

Impact Storytelling: Moving Donors from Empathy to Action

Craft compelling narratives that showcase beneficiary success and organizational efficiency to drive fundraising and volunteer engagement.

Intermediate
The Architecture of Auditory Storytelling
storytelling

The Architecture of Auditory

Analyze how diegetic and non-diegetic sound, music, and silence are meticulously crafted to influence emotional responses and narrative context.

Intermediate
Visitor Engagement through Object Storytelling
storytelling

Visitor Engagement through Object

Hone your ability to use physical objects as primary sources to communicate complex historical and cultural concepts compellingly and emotionally.

Intermediate
Visual Storytelling via Sequential AI Generation
storytelling

Visual Storytelling via Sequential AI Generation

Develop techniques for using consistent seeds, character tags, and narrative progression to create cohesive, multi-panel comic strips or storyboards.

Creative
Executive Presence & Boardroom Storytelling
storytelling

Executive Presence & Boardroom

Master the art of crafting compelling narratives and delivering high-stakes, data-backed recommendations with confidence to senior leadership teams.

Intermediate
Data Storytelling with Tableau & Power BI
storytelling

Data Storytelling with Tableau & Power BI

Transform complex data insights into clear, compelling narratives using impactful dashboards and interactive visualization tools for stakeholders.

Intermediate
Storytelling for Deep Brand Connection
storytelling

Storytelling for Deep Brand Connection

Utilize narrative arcs, hero journeys, and emotional hooks to create compelling brand stories that foster genuine community and long-term loyalty.

Intermediate
Visual Storytelling for Instagram Reels
storytelling

Visual Storytelling for Instagram

Create short, compelling vertical video content that utilizes visual cues and structure to capture audience attention and boost platform engagement.

Intermediate